Session III b: July 25-27, 2011

40. Measuring the Impact of Intercultural Competency Initiatives Edward E. Hubbard Whether corporate, academic, or nonprofit, most organizations must grapple with the issue of how to invest in the most effective intercultural competency interventions that will provide the best possible return on investment (ROI). When literally thousands of employees, customers, administrators, and students are affected by the intervention, senior leaders and other stakeholders will want to know what the financial return will be. This interactive workshop is designed to provide you with a way to respond to that question.

Designed for Objectives Learning Activities Edward E. Hubbard Professionals responsible for assessing intercultural competence or diversity and inclusion initiatives, members of diversity and inclusion councils, leaders in global competency initiatives, or those interested in demonstrating that cultural competence is effective. Participants will have the opportunity to: Learn a 7-step process for measuring diversity ROI impact Consider key requirements to successfully implement an ROI-based initiative Identify ways to align diversity and inclusion interventions with organizational strategy Assess the right mix of measures to analyze the ROI of cultural competency Learn ways to avoid common measurement pitfalls. Examine practical and comprehensive tools and techniques to assess evidence-based outcomes Construct a diversity business case Identify ways to demonstrate the return for the mission, the investment, and the institutional expectations Review of ROI case studies that demonstrate real-life financial returns to the organization’s bottom-line Discussion of specific strategies for implementing and measuring the hard and soft aspects of diversity and inclusion initiatives Discussion of step-by-step approaches to conducting ROI assessments Simulations based on typical global or diversity and inclusion scenarios Dr. Edward E. Hubbard is the president of Hubbard & Hubbard, Inc., an international human performance-consulting organization that specializes in techniques for diversity assessment, instructional design, organizational development, and applied performance improvement. Working both globally and domestically, Ed assists organizations with multicultural teams, recruitment and retention, diverse workforce integration, and strategic planning. As one of the pioneers in using metrics in diversity work, he developed automated software technologies for measuring return-on-investment. He has served on the editorial advisory board of the Harvard Business Review and has published over 40 books, including The Diversity Scorecard.